This is one of the most touching videos I have comes across on social media recently. Nothing can surpass the love of a mother for her child or the sadness of losing a child.
A crowd of villagers sits looking at the scorching sun. Waiting for rain, perhaps, and relief. Suddenly, a woman gets up and runs to a standalone tree near her house. Frantically, she splashes water all over it. To cool it down. Protect it from the heat, and even the cows. The next morning, her husband finds her sitting under it again, looking happy, as if in good company. She dances around it. Even offers it her food. A tiny pink ribbon on the tree seems to be marking a certain height. Late into the night, her husband finds her making gifts at the foot of the tree. He asks her to go to sleep, for tomorrow is a big day. Looking at the tree he whispers, 'Tomorrow you turn five. Sleep well, my son.'
In Utari’s village in Indonesia, there is a tradition of marking a tree when a child is born. In such villages, thousands of children lose their lives before their fifth birthday to diseases like pneumonia and diarrhoea.
All that remains, as in Utari’s case, is the tree.
Lifebuoy is on a mission to help celebrate every child’s fifth birthday, by stopping the spread of preventable diseases which cause 5,000 children under five to die every day. How? By spreading the importance and health benefits of the simple act of hand-washing. Did you know? Washing hands at various points in the day can prevent many life-threatening diseases like diarrhoea and pneumonia.
Last year, Lifebuoy adopted Thesgora, India and by teaching healthy hand washing habits, reduced incidents of diarrhoea from 36% to 5%. This year, they will adopt Bitobe, Indonesia. As the world’s leading health soap, Lifebuoy aims to make a difference by creating accessible hygiene products (soap) and promoting healthy hygiene habits. With this in mind, Lifebuoy aims to change the hand washing behaviour of one billion people by 2015.
Do your part to help children reach their birthday. Share this video and Utari’s story on social media with #helpachildreach5