Tuesday, 3 June 2014

Sponsored Video - Lifebuoy Help A Child to Reach 5 Campaign


This is one of the most touching videos I have comes across on social media recently. Nothing can surpass the love of a mother for her child or the sadness of losing a child.






A crowd of villagers sits looking at the scorching sun. Waiting for rain, perhaps, and relief. Suddenly, a woman gets up and runs to a standalone tree near her house. Frantically, she splashes water all over it. To cool it down. Protect it from the heat, and even the cows. The next morning, her husband finds her sitting under it again, looking happy, as if in good company. She dances around it. Even offers it her food.  A tiny pink ribbon on the tree seems to be marking a certain height. Late into the night, her husband finds her making gifts at the foot of the tree. He asks her to go to sleep, for tomorrow is a big day. Looking at the tree he whispers, 'Tomorrow you turn five. Sleep well, my son.'

In Utari’s village in Indonesia, there is a tradition of marking a tree when a child is born. In such villages, thousands of children lose their lives before their fifth birthday to diseases like pneumonia and diarrhoea.

All that remains, as in Utari’s case, is the tree.

Lifebuoy is on a mission to help celebrate every child’s fifth birthday, by stopping the spread of preventable diseases which cause 5,000 children under five to die every day. How? By spreading the importance and health benefits of the simple act of hand-washing. Did you know? Washing hands at various points in the day can prevent many life-threatening diseases like diarrhoea and pneumonia.

Last year, Lifebuoy adopted Thesgora, India and by teaching healthy hand washing habits, reduced incidents of diarrhoea from 36% to 5%.  This year, they will adopt Bitobe, Indonesia. As the world’s leading health soap, Lifebuoy aims to make a difference by creating accessible hygiene products (soap) and promoting healthy hygiene habits. With this in mind, Lifebuoy aims to change the hand washing behaviour of one billion people by 2015.

Do your part to help children reach their birthday. Share this video and Utari’s story on social media with #helpachildreach5

You may click on the following to get involved and do your bit:

Facebook
YouTube
Twitter
Lifebuoy Website

[This post has been sponsored by Lifebuoy, but all thoughts are my own]




14 comments:

  1. A nice message ...really an unique way to spread the awareness of healthy hygiene

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  2. Teary eyed, the message hit home.

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    1. I loved the video. It took me a while to understand it.

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  3. that is so sad .. WHY do little kids have to die like that .. when there are millions BAD people who live their life fully..

    You have a good heart so well done to you, Thank you for letting Me know too .. God bless

    Bikram

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    1. Thanks for reading/watching this, B.

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  4. There is no greater sadness to a mother than to outlive her child. Your post made me cry. Let us hope this cleanliness drive by lifebuoy prevents the deaths of the little ones in such villages.

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    1. :) I found the video very touching too.
      Thanks for stopping by, Preethi.

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  5. It's a sad state that children die due to bad hygiene. I laud Lifebuoy's efforts and you have penned their mission beautifully. It's one of the few corporations with responsibility. Coca Cola is the only other one, I can think of.

    P.S. I don't know, if it's just my browser error, but I couldn't see the embedded video neither in the post nor in the email alert from ur subscription. I Googled it and saw.

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    1. With the idea of CSR coming in, many corporates are "doing their bit". Lifebuoy has been spreading this idea for a very long time now. I like how they create videos which, though geographically set in places we have never heard of even, seem to strike a common chord in us enough to help with their cause.

      That's fine. At least you watched it, Prateek. Many thanks!

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  6. It's commendable to post on the fact that children don't make due to bad hygiene. Heartening to see Lifebuoy calling the shots and absolutely love the clips, like the Kajol video. We need to come together on social platform to spread awareness. Way to go Sakshi and we have a social responsibility:)

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    1. Thanks for watching this. Vishal. :)

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