Some time back I came to a conclusion. I realized that there are only two kinds of adverts running on TV – the ones you will never forget and the ones you will not bother to remember. Since most fell into the latter category serving no greater purpose than making you dream of fairer skin and low cholesterol chips, I had relegated them to background scores for bathroom breaks as my favourite TV soaps took theirs. However, Complan’s latest advert made me sit up and take note, and not for a single right reason. Let me explain!
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