Tuesday, 16 June 2015

For a long and happy life



Exide Life Insurance has come out with this lovely video recently. In this short and sweet TVC we see how the husband celebrates a happy today because he's planned his future well, and well-in-advance too. A hand-made book titled ‘Our Long and Happy Life’ is used by him to show his wife the various “financial phases” that form a part of their life as a couple – from a new car, their own home and a world tour to kids and even a peaceful retirement. When his wife asks him ‘What about our today?’ we see he has it taken care of too. 

My Money Book, for a Long and Happy Life

The scrap book from the video has been given a real face by Exide Life Insurance, as a part of this campaign which aims to encourage and then help people prepare financially; a well-planned life for a beautiful tomorrow.

My Money Book’ has been conceptualized and designed to help people in planning, organizing and recording their financial engagements. Creating a consolidated, comprehensive record of all our financial engagements made easy! How?


For one, it will help us stay organized with all important information in one place and easily accessible. It can be updated quickly and with ease, saving time and keeping our financial history on our finger-tips, literally. As a legacy book, The Money Book is a great reference book to have in your home libraries. No more mad searches for documents or those elusive payment dates. 

The book has pages for various types of Insurance policies, including health, motor, home. Bank account and locker details, along with credit card details have also been given space. Loans information, and all kinds of investments made can be recorded in specially designed pages too. Basically, you name it and it can all be recorded in there. A novel idea!

Every phase of life demands financial investments, out of need or desire or both combined. Best that we’ve got it all figured out well-in-time, don’t you think? 

My plans?

I have often wondered what I would put in a time capsule, if I was to open it 20 years later. My wishlist is not too different from many others'. Say, I want to invest for my son's education; see him go to a good college. I want to travel the seven continents with my husband, and that obviously will need some financial planning. And then of course, insure my health and care-taking when the time comes.

Whatever I put into my time capsule, it will eventually mean - ‘I have planned my finances well,’ because when you do that you have actually planned for your happiness too. 

But for now I’m going to begin by filling in My Money Book.


[This is a sponsored campaign review.]

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