Wednesday, 22 October 2014

Ab Montu Bolega; A campaign by Strepsils

What’s new? Montu!

Montu is someone who speaks his heart out, you know as they say ‘Khol Ke Bolo!’ He is someone who cares not only for himself but also for those around him, and so he speaks up for what is right! Is he you? Could be, why not! There is a Montu in all of us. We all, in our little ways, can motivate New India to raise their voices for the good of others and speak fearlessly. 

But Montu, as a face of the youth of India, needed a face. That is where actor Saqib Saleem of “Mere Dad Ki Maruti” and “Hawaa Hawaai” became him, in order to lend his voice to the recently-launched campaign “Ab Montu Bolega”.

The Campaign

As the global leader in consumer health and hygiene, RB (formerly called Reckitt Benckiser), has launched a new campaign on Strepsils “Ab Montu Bolega” – a digital campaign encouraging people to speak their mind with a ‘healthy voice’. Love the connection how Strepsils, the leading sore throat medicine, is encouraging people to speak their mind without any inhibitions.

Bollywood celebrity, Saqib Salim, steps down from his starry pedestal to become just another man-next-door, called Montu, who expresses himself to family, friends and colleagues san any inhibitions. The campaign captures his journey through various interesting situations in his life where Strepsils provides him with a healthy voice and courage to speak up on issues which matter the most to the youth today.

The campaign is digital at heart and resides on an exclusive online platform

The aim of the Campaign

The campaign is essentially a platform to connect, build trust and help create support for citizens to speak up for what they think is right! The entire campaign is designed keeping in mind the few most important pillars of our society like Education, Women Safety/Empowerment, Environment, Infrastructure, Cricket and many more.

So, would you too like to join Montu in his honesty, fearlessness and will to help others?

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  1. We definitely need more Montus!
    Those of us who are already Montus must start 'zyaada bolna', 'zyaada likhna' and, most importantly, 'zyaada karna'!


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