Tuesday 19 July 2016

Home-searching with HDFC RED

Once upon a time, looking for a house meant phone calls followed by visits to family friends and long-forgotten relatives in the new city. Could they please ask around their neighborhood if anyone was looking for an educated, decent family with a steady-income to buy their property in Delhi, for instance? If yes, what luck! If no, it meant riding pillion on a scooter with broker after broker, each of whom was ‘your most trusted option’ and ‘like a brother in a big, disorganized city’. After scores of lists of areas and specifications and requirements such frustration and exhaustion would set in as would make you want to live in a cave! 

Now, if you are a parent who thinks the best for your child, the process of house-hunting acquires two more aspects. One, the child as a physical presence while you hop from one prospective abode to the other. And two, specific features and facilities the house needs to have for the child’s safe and happy stay and which need to be ensured. So, you don’t just want the experience to be less physically involving and more time efficient, you also want the end-result to match your parental idea of a home. 

As a parent, there is much that I want to ensure my new home to have. Room and ample space that the kid can call his own, lots of windows for good ventilation and daylight, undisturbed power and water supply, some greens to expend that extra energy, proximity to schools and hospitals, overall safety and security … the list goes on. Children have schools to go to, birthday parties to attend, camps to learn extra-curricular activities in and television to watch, why not! And so as a parent I also want a process of house-hunting which doesn’t hamper my child’s routine and well-being.

If you too wish for a stress-free one-stop shop where you can just look for a property, with informed guidance, efficiency and meticulous organization, check out HDFC RED!  

HDFC RED is a home discovery and buying portal and app for home seekers to access all information relevant to every step of the home buying process. Users are given the tools to enable a convenient and hassle-free home search experience, from a database of over 24,000 types of properties across 23 cities! So if you are looking for row houses in Punebuilders in Bangalore, apartments for sale in Hyderabad,or even land for sale in Chennai, this is where you need to be.

The HDFC RED Mobile App, available for both iOS and Android phones, gives you the freedom to browse on the go their comprehensive and unbiased database! 

The ‘Priority Search’ feature is designed to help users prioritize their preferences. Which means, for parents like myself who make lists the length of epics, it logically organizes things for us. How? 
One can view properties in an order indicating the extent of relevance, with results even personalized to each user. So, each property has a relevance score and feedback mechanism, which is tailored according to the priorities identified by the home seeker! 

It’s interactive and simple to use, with property images, lists of amenities in and around the house (like schools, train stations, hospitals) and even floor plans and approximate EMIs duly mentioned. Using HDFC RED also makes sense for it gives each property a ‘Relevance Score’ based on our priorities, shows you special deals available in your city and even comes with a home loan calculator

All this simply an app download away. No more settling for the second-best, because you ran out of patience or time. No more drowning in incorrect information or being swamped by too much of it. And no more riding pillion. Let HDFC RED become your ‘brother in a big city’! 


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  2. I see, the concept of Home is changing and save us the trouble of contacting the broker wala bhaiya, who loaf in the city and waiting to be approached. True, the feeling of home and space that we call 'apna' is something unique:)

  3. "Special deals available in your city and even comes with a home loan calculator"--It is there in Bangalore projects.

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